Affordability.  You may already own it as part of Microsoft Office.

Familiarity.  Your familiarity with Microsoft Windows and Office programs like Word and Excel pay off in lowered learning time for Access.

Ease of Use.  Even new users can rapidly create customized queries, forms, and reports.

Power.  Advanced users find all the tools they need to build customized, powerful programs which integrate Microsoft Office applications.

Support.  Top-notch help system built-in.  Excellent availability of manuals and technical support, including The Wizard at Access Advantage.